Engaging Clients in a New Way—redirecting the request

Paula Differding
Associate Professor
Herron School of Art and Design
Indiana University at IUPUI

Case studies: students strategize and collaborate with non-profit organizations to find meaningful solutions.
In a world of heavy branding and slick packaging the request for that all so familiar logo, brochure or website design is an organization's answer to any problem...or is it? What do they really need? Redirecting the request changes the designer from an "order taker" to an effective strategist and solution finder. Case studies illustrate how students collaborating with non-profits, strategize and facilitate meaningful solutions that change perspectives for both the organization and the student.