Entering the Profession

Ruth Lozner

Ruth Lozner, Associate Professor of Design and Marketing, University of Maryland, College Park, MD

For the last eight years, I have taught a hybrid course called “Design in Marketing”. Housed in the RH Smith School of Business, it is comprised of both art and business majors. Its original purpose was three-fold:

• to teach our design students the basics and reality of business and the increasingly important role that design plays in business strategy

Mara Jevera Fulmer, Associate Professor, Mott Community College
Janet Lorch, Lecturer, University of Michigan/Flint

While the Graphic Design industry and education community generally agree that the four-year degree program is the gold-standard, for many students, a university program is not an option. In Flint, Michigan, a cooperative relationship has grown between graphic design faculty at Mott Community College and the University of Michigan/Flint.

Lee VanderKooi, Assistant Professor, Herron School of Art and Design

Design practice continually struggles to respond to social, technological, and economic factors. By addressing new challenges and engaging new questions design continues to mutate, thus students poised to enter professional practice will encounter a context in flux.